Pedigree - "By My Side"
To celebrate the best creatures of our planet, and strengthen consumers' emotional connection to Pedigree's brand, we created the content series "Learn from dogs". Each film presents a personal story of someone who learnt an important life lessons from their four-legged companion. The first film features Dan the wounded veteran and his best friend Wally.
One Show 2017 - “Shortlist”
Unruly Awards 2017 - “Most loved US ad"
Kinsale Shark Awards 2016 - “Bronze”
Creativity Online - "Editor's Pick"
Art Director: Akos Papp
Copywriter: Laszlo Szloboda
Creative Directors: Greg Gerstner & Banks Noel
Associate Creative Director: Greg Ketchum & Tom Godici
BBDO NY, 2015
- Project Roles
- Art Director
- BBDO NY
- Art Direction
- Brand Films, Branded Content, Short Films
- Project Industries