We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Pedigree - "By My Side"

To celebrate the best creatures of our planet, and strengthen consumers' emotional connection to Pedigree's brand, we created the content series "Learn from dogs". Each film presents a personal story of someone who learnt an important life lessons from their four-legged companion. The first film features Dan the wounded veteran and his best friend Wally. Honors/Features: One Show 2017 - “Shortlist” Unruly Awards 2017 - “Most loved US ad" Kinsale Shark Awards 2016 - “Bronze” Creativity Online - "Editor's Pick" People.com Credits: Art Director: Akos Papp Copywriter: Laszlo Szloboda Creative Directors: Greg Gerstner & Banks Noel Associate Creative Director: Greg Ketchum & Tom Godici BBDO NY, 2015

Project Roles
Art Director
Art Direction
Brand Films, Branded Content, Short Films
Project Industries
Pedigree - "By My Side"