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Pedigree - "By My Side"

To celebrate the best creatures of our planet, and strengthen consumers' emotional connection to Pedigree's brand, we created the content series "Learn from dogs". Each film presents a personal story of someone who learnt an important life lessons from their four-legged companion. The first film features Dan the wounded veteran and his best friend Wally. Honors/Features: One Show 2017 - “Shortlist” Unruly Awards 2017 - “Most loved US ad" Kinsale Shark Awards 2016 - “Bronze” Creativity Online - "Editor's Pick" People.com Credits: Art Director: Akos Papp Copywriter: Laszlo Szloboda Creative Directors: Greg Gerstner & Banks Noel Associate Creative Director: Greg Ketchum & Tom Godici BBDO NY, 2015

Project Roles
Art Director
Company
BBDO NY
Skills
Art Direction
Media
Brand Films, Branded Content, Short Films
Project Industries
Advertising
Pedigree - "By My Side"