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Extreme Makeover – Railyard Edition

IN THE HEART OF SACRAMENTO, CA, A PLAN IS IN MOTION TO TRANSFORM A 244-ACRE HISTORIC RAILYARDS SITE INTO AN INNOVATIVE, MIXED-USE COMMUNITY THAT WILL BREATHE NEW LIFE INTO THE CAPITAL CITY. THE RAILYARDS WILL REDEFINE SACRAMENTO AND BECOME THE CENTRAL GATHERING PLACE FOR THE REGION. THE CHALLENGE WAS TO CREATE AN IDENTITY THAT WOULD BLEND THE RICH, HISTORICAL PAST OF THE DEVELOPMENT SITE WITH ITS DYNAMIC, RELEVANT FUTURE. THE NEW BRAND SPOTLIGHTS THE THEME OF CONNECTIVITY, CREATING AN AUTHENTIC SACRAMENTO EXPERIENCE THAT BRINGS COMMUNITIES TOGETHER, AND TASTEFULLY CAPTURES THE FEELING OF THE PAST AND WHAT IS TO COME.

Project Roles
Art Director, Creative Director, Designer
Company
The Sacramento Railyards
Skills
Art Direction, Compositing, Conceptual, Creative Direction, Design, Environmental, Print
Media
Apparel, Branded Content, Environmental Design, Logos, Murals, Typography
Project Industries
Travel/Tourism
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition
Extreme Makeover – Railyard Edition