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A Smile Can

A smile can do a lot more than you think. My buddy is a security guard in my building and he told me his story about his struggle with bringing his kids to America. So I made a GoFundMe account, and in three days we got the money we projected and more. It even was on the front cover of a Chicago newspaper (RedEye). I think it's because everyone knows his infectious smile; it made their day when they left work. No matter what mood you were in, his smile would make your day a little better. A smile can do a lot,in this case it reunited him with his children. ​ I shot the video on my iPhone to capture the moment for people who donated to the GoFundMe account. Surprisingly, this was shown everywhere on Leo Burnett's website, hallways, and social media.

Project Roles
Art Director, Art Producer, Copywriter, Creative Director, Editor (Brand/Content), Producer
Pro Bono
After Effects, Conceptual
Documentaries, Unscripted TV
Project Industries
A Smile Can