Levi's Outpost at Monterey Pop
To celebrate the 50th anniversary of the Summer of Love, Levi's brought the Levi's Outpost to the Monterey Pop Festival, a 3-day festival in Monterey, CA.
The Outpost was presented as a bohemian oasis with limited edition apparel and a Levi's Tailor Shop experience. Bay Area artist-led workshops including natural tie-dying, hand-stitch embroidery, and patchworking, created opportunities for attendees to customize their Levi’s apparel in the spirit of the ’60s.
As Executive Producer, I oversee creation of agency scope, budget, concept, festival partnership, artist programming, and execution.
- Project Roles
- Executive Producer
- Environments, Experiential, Fabrication, Fashion, Lifestyle, Location, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Producing, Project Management, SOWs, Textiles, Wrangling - Creatives
- Art, Brand Guidelines, Budgets, Environmental Design, Events, Logos, Timelines, Visual Designs
- Project Industries
- Entertainment, Fashion, Music, Retail