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Levi's Outpost at Monterey Pop

To celebrate the 50th anniversary of the Summer of Love, Levi's brought the Levi's Outpost to the Monterey Pop Festival, a 3-day festival in Monterey, CA. The Outpost was presented as a bohemian oasis with limited edition apparel and a Levi's Tailor Shop experience. Bay Area artist-led workshops including natural tie-dying, hand-stitch embroidery, and patchworking, created opportunities for attendees to customize their Levi’s apparel in the spirit of the ’60s. As Executive Producer, I oversee creation of agency scope, budget, concept, festival partnership, artist programming, and execution.

Project Roles
Executive Producer
Company
Levi's
Skills
Environments, Experiential, Fabrication, Fashion, Lifestyle, Location, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Producing, Project Management, SOWs, Textiles, Wrangling - Creatives
Media
Art, Brand Guidelines, Budgets, Environmental Design, Events, Logos, Timelines, Visual Designs
Project Industries
Entertainment, Fashion, Music, Retail
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Levi's Outpost at Monterey Pop
Collaborators