Levi's Music Project x Vince Staples
Levi's partnered with Vince Staples and the YMCA Youth Institute to launch "Music x Technology," a program that provides free music education and production resources to low income and culturally-diverse students in Staples’ hometown of Long Beach, CA.
To launch Music x Technology, Levi’s and Vince Staples hosted songwriting and music workshops with producer Dion “No I.D.” Wilson and graphic artist Philip Lumbang. A documentary about this new community resource served as the centerpiece for digital and in-store content.
As Account Director, I oversee the program from conception to launch including creation of the project scope, budget, artist engagement and negotiation, program concept, nonprofit partnership, activation execution, and content production.
- Project Roles
- Executive Producer
- Content Management, Documentary, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Music, Post-Production, Producing, Project Management, SOWs, Wrangling - Celebrities, Wrangling - Creatives
- Budgets, Commercials - Video, Environmental Design, Events, Music, Photography, Timelines
- Project Industries
- Advertising, Education, Entertainment, Fashion, Music, Non-Profit