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Levi's Music Project x Vince Staples

Levi's partnered with Vince Staples and the YMCA Youth Institute to launch "Music x Technology," a program that provides free music education and production resources to low income and culturally-diverse students in Staples’ hometown of Long Beach, CA. To launch Music x Technology, Levi’s and Vince Staples hosted songwriting and music workshops with producer Dion “No I.D.” Wilson and graphic artist Philip Lumbang. A documentary about this new community resource served as the centerpiece for digital and in-store content. As Account Director, I oversee the program from conception to launch including creation of the project scope, budget, artist engagement and negotiation, program concept, nonprofit partnership, activation execution, and content production.

Project Roles
Executive Producer
Company
Levi's
Skills
Content Management, Documentary, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Music, Post-Production, Producing, Project Management, SOWs, Wrangling - Celebrities, Wrangling - Creatives
Media
Budgets, Commercials - Video, Environmental Design, Events, Music, Photography, Timelines
Project Industries
Advertising, Education, Entertainment, Fashion, Music, Non-Profit
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Levi's Music Project x Vince Staples
Collaborators