Levi's Music Project x Vince Staples

Levi's partnered with Vince Staples and the YMCA Youth Institute to launch "Music x Technology," a program that provides free music education and production resources to low income and culturally-diverse students in Staples’ hometown of Long Beach, CA. To launch Music x Technology, Levi’s and Vince Staples hosted songwriting and music workshops with producer Dion “No I.D.” Wilson and graphic artist Philip Lumbang. A documentary about this new community resource served as the centerpiece for digital and in-store content. As Account Director, I oversee the program from conception to launch including creation of the project scope, budget, artist engagement and negotiation, program concept, nonprofit partnership, activation execution, and content production.