Tom Clancy's Rainbow Six: Siege

“WHEN IDRIS ELBA COMMANDS YOU TO ‘SIEGE THE DAY,’ IT'S THE MOST INTIMIDATING USE OF PUNS EVER.” In this FPS, gamers focus on tactics, cunning, and a healthy dose of destruction to reign supreme. I helped develop the concept and strategy for the game’s launch, taking viewers through a hostage rescue in the action-packed spot you see here. With a bit of gravitas from Idris Elba, we challenged players to Siege the Day. And siege they did—the game has racked up more than 70 million registered players.

Project Roles
Copywriter, Strategist
Company
Ubisoft
Skills
Brand Strategy, Conceptual, Copywriting, Creative Strategy
Media
Commercials - Broadcast
Tom Clancy's Rainbow Six: Siege
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