Kentucky Owl

Red7e was approached by Stoli Vodka (SPI Group) to help them launch their first bourbon brand. They had recently acquired a family owned, blended bourbon out of Harrodsburg, Ky—Kentucky Owl had grown from word-of-mouth as one of the most desirable bourbons since Pappy Van Winkle.

With such a loyal and discerning fanbase, Red7e had to make sure that we were honoring the tradition of this family bourbon while maintaining the authentic look and voice that would appeal to a larger audience without losing its current followers.

Role: Art Direction, Graphic Design, Interactive Design
Agency: Red7e / Creative Director, Writer: James Williamson / Digital Director: Sarah McCool / Photography: Jessica Ebelhar