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The Art of Saying Goodbye

We all aim to live our lives well but why don't we think about the ending? What kind of funeral might we have? And how would we want others to remember us? This simple premise lead us to create The Art of Saying Goodbye - an optimistic and warm portrait of people considering their legacies - and the positive effect that planning their end has on the way that they live.

Project Roles
Creative Director
Crispin Porter + Bogusky
Creative Direction
Interactive Videos
Project Industries
The Art of Saying Goodbye