Tango was founded in 2016 by Eli Stein to make it easier for people to meet & connect in real life. Although there are many great travel & navigation apps, Eli recognized that none effectively fit the needs of two parties meeting somewhere in the middle. In the summer of 2017, I worked with Eli, his team, and two other designers to take Tango to the next level. In just three weeks, our team was able completely redesign & rebrand tango based on a solid foundation of user research and validate our redesign with extensive usability testing. In addition to the redesign of Tango itself, we also researched and simulated how the technology could be leveraged in other product platforms (that necessitate meeting) like Bumble & LetGo as an API play.
Full case study at AlexanderSavard.com
- Project Roles
- Creative Director, Designer, UX/IA Designer
- Design, User Behavior Research
- Product Designs, UI Design, UX Designs, Visual Designs
- Project Industries
- Startups, Travel/Tourism