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Robot Confessionals

Humans may love working with Watson but robots hate it. We created 10 movie-inspired robots to vent about Watson's negative impacts on their lives to prove that IBM Watson isn't a science fiction character trying to take over the world. Watson is real artificial intelligence that's helping people make it better. The campaign launched on science fiction's biggest night—the Oscars. It even featured some of Hollywood’s favorite voices, Carrie Fisher and Steve Buscemi.

Project Roles
Copywriter
Company
Ogilvy
Skills
Conceptual, Copywriting, Humor
Media
Short Films, Social Media Content, Social Media Copy
Project Industries
Advertising
Collaborators