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The First Cognitive Dress

We gave IBM‘s artificial intelligence Watson a makeover that would make Laney Boggs jealous. By partnering Watson with fashion house Marchesa, we created the first dress that thinks and debuted it at the 2016 Met Gala, landing Watson in fashion’s biggest headlines, shows and even in Henry Ford’s Museum of Innovation. With the First Cognitive Dress, we put Watson back on the pop culture map and proved that AI can be more than an answer engine, it can be a creative partner.

Project Roles
Copywriter
Skills
Conceptual, Copywriting, Fashion, Social, Technology
Media
Interactive Installations, Social Media Content
Project Industries
Advertising
The First Cognitive Dress
Collaborators