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AT&T "From One Second To The Next"

AT&T asked us to raise awareness to the dangers of Texting & Driving. Instead of a creating a traditional campaign, we worked with legendary documentarian Werner Herzog to create a feature length movie, From One Second To The Next, with the goal of reaching a larger audience. The documentary showcased the devastating aftermath of texting and driving accidents from the perspective of both victims and perpetrators.

Project Roles
Creative Director
Company
BBDO
Skills
Conceptual, Content, Documentary, Film
Media
Commercials - Broadcast, Commercials - Radio, Documentaries
AT&T "From One Second To The Next"
AT&T "From One Second To The Next"