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NFL - The Handoff

Summer’s not made for football. But that doesn’t mean that football has to stop. To highlight this, we got a bunch of football players to do a handoff – except, instead of pigskins, they handed off selfie videos of what they’re doing in the off-season. The Handoff lasted the entire summer giving people a way to see what their favorite running back was up to (and what cool celebrities they were hanging out with). The ultimate purpose of all this was to personalize (read: soften) the NFL’s image and get more of the youth involved in football.

Project Roles
Art Director, Designer
Company
Translation
Skills
Art Direction, Conceptual, Design
Media
Commercials - Broadcast, Social Media Content
Project Industries
Advertising
NFL - The Handoff