NFL - The Handoff
Summer’s not made for football. But that doesn’t mean that football has to stop.
To highlight this, we got a bunch of football players to do a handoff – except, instead of pigskins, they handed off selfie videos of what they’re doing in the off-season. The Handoff lasted the entire summer giving people a way to see what their favorite running back was up to (and what cool celebrities they were hanging out with). The ultimate purpose of all this was to personalize (read: soften) the NFL’s image and get more of the youth involved in football.
- Project Roles
- Art Director, Designer
- Art Direction, Conceptual, Design
- Commercials - Broadcast, Social Media Content
- Project Industries