Google Allo Big 10 Launch initiative

Google’s Allo team came to Teak for help creating a launch campaign for their app at Big 10 college campuses. The project included OOH print ads, billboards, flyers, video display ads for Jumbotrons at football games, and more.

After an extensive exploration, and working directly with our creative directors, I helped refine the campaign voice and messaging strategy into what it would ultimately become: fun, happy, irreverent, and self-aware. The scale of this campaign was massive, and copy I wrote appeared everywhere from table-sides at campus restaurants to jumbotrons in 80,000 seat stadiums.