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Marvel Contest of Champions video ads

With over 90 million installs, basically everyone who plays mobiles games has given M:CoC a shot. Our challenge was to come up with a video ad campaign that could help Kabam extend their reach to untouched audiences—suburban moms and dads, bridging millennials, executives—while maintaining a firm grasp on the core of Marvel’s brand. The second challenge was that Kabam wanted to be able to test, refine, and change these videos depending on how they performed. Meaning they wanted them to be modular. So our concepts had to be flexible enough so that they could be reordered on the fly. Wrote all 22 ad scripts as well as concepted many of the ideas that were ultimately filmed. Helped with casting, and assisted with directing on set, providing direction to actors, feeding lines, and coordinating between the client and our director. In post-production, oversaw editing.

Project Roles
Copywriter
Company
Marvel Entertainment
Skills
Copywriting
Media
Commercials - Video
Project Industries
Gaming