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Swedish Fish. A friend you can eat.

We came up with a rebranding campaign for the iconic tasty treat. The insight we got from the planners was that people treat this candy like an edible toy. So, you know, we went for it with this cannibalistic retro-Swedish campaign.

Project Roles
Art Director
Company
JWT
Skills
Conceptual, Comedy, Broadcast, Humor, Print
Media
Commercials - Broadcast, Commercials - Radio, Commercials - Video
Swedish Fish. A friend you can eat.
Swedish Fish. A friend you can eat.
Swedish Fish. A friend you can eat.