JanSport Personalization launch video

JanSport needed a video to launch their personalization initiative—a new series of patches and pins so people can make packs their own. I concepted the idea we ultimately filmed and oversaw editing with our creative director.

Project Roles
Copywriter
Company
Jansport
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Fashion, Lifestyle
Support