K2 Ski Global Dealer Catalog
The dealer catalog is the largest project K2's Marketing Department takes on each year. The book set's up the year for global marketing stories, global creative direction, and global brand identity. For 2015, I took on full creative direction, art direction, and designed the entirety of the 144 pages.
Working closely with the K2 Marketing team, I develop a completely new creative direction for the catalog that was primarily product focused while evolving the books unexpected nature by focusing on the personalities of K2's employees and athletes.
- Project Roles
- Art Director, Creative Director, Designer
- K2 skis
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Design, Print, 2D
- Advertising, Books, Magazines, Photography, Product Designs, Typography
- Project Industries
- Lifestyle, Sports