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Tinder Chemistry

Designed for WONGDOODY. Creative direction by Pam Fujimoto. Pitch concept for Tinder based on the "periodic table of Tinder." The project tagline was "Chemistry has no formula". I first designed a couple visual directions riffing on the periodic table of elements, but in the final version we went with a dark palette and I tried to make the visuals fun, fresh and sexy. Compared to other social dating apps, Tinder wants to leverage its reputation as a little bit taboo.

Project Roles
Designer
Company
Wongdoody
Skills
Adobe Illustrator, Adobe Photoshop, Retouching
Media
Advertising
Project Industries
Technology, Advertising
Tinder Chemistry
Tinder Chemistry
Tinder Chemistry
Tinder Chemistry
Tinder Chemistry
Tinder Chemistry