Tinder Chemistry

Designed for WONGDOODY. Creative direction by Pam Fujimoto. Pitch concept for Tinder based on the "periodic table of Tinder." The project tagline was "Chemistry has no formula". I first designed a couple visual directions riffing on the periodic table of elements, but in the final version we went with a dark palette and I tried to make the visuals fun, fresh and sexy. Compared to other social dating apps, Tinder wants to leverage its reputation as a little bit taboo.