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The World Is Listening

I co-created and wrote this broadcast and online campaign for the 55th GRAMMY Awards. THE WORLD IS LISTENING celebrated musicians at every level, from bedrooms to arenas, reinforcing the idea that your sound might be exactly what the world wants to hear. GRAMMY Amplifier was a social hub where musicians could post their music and have their songs listened to by top GRAMMY Artists such as RZA, Ozzy Osbourne, and Kelly Clarkson.

Project Roles
Creative Director, Writer
Company
The GRAMMY Awards
Skills
Celebrity, Copywriting, Creative Direction
Media
Branded Content, Commercials - Broadcast, Social Media Content, Social Media Copy, Websites