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UPS Trackside Delivery

UPS is the official delivery company of NASCAR. Which means no other delivery companies are allowed trackside. Not FedEx. Not the U.S. Postal Service. Not even Dominos Pizza. So we developed a game that turned NASCAR fans into security guards. Their job? Keep the other delivery folks out. To encourage sharing, the fans with the highest scores were entered to win tickets to NASCAR races and other prizes.

Project Roles
Copywriter, Creative Director
Company
UPS
Skills
Copywriting, Social, Game Design
Media
360° Video, Advertising, Social Media Copy, Games - Mobile
Project Industries
International, Sports
UPS Trackside Delivery