UPS Trackside Delivery
UPS is the official delivery company of NASCAR. Which means no other delivery companies are allowed trackside. Not FedEx. Not the U.S. Postal Service. Not even Dominos Pizza. So we developed a game that turned NASCAR fans into security guards. Their job? Keep the other delivery folks out. To encourage sharing, the fans with the highest scores were entered to win tickets to NASCAR races and other prizes.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Social, Game Design
- 360° Video, Advertising, Social Media Copy, Games - Mobile
- Project Industries
- International, Sports