Full case study link below! In early 2016, our magazine turned a new page as we began to reimagine what Wakeboarding could become. Entering our 26th year as a brand we took it upon ourselves to recreate the magazine from the ground up. A task that was long over due. Via a new and refreshing editorial voice, our new editor, Garret Cortese, created a stronger, more sensible edit plan that better honored the sport, our clients and the whole of wakeboarding and its culture. Married with a new visual aesthetic via my art direction, we created a holistic and exciting brand experience that has since proven our relevancy in the industry and a refreshed dedication to delivering the very best wakeboarding media to our audience.