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Hillshire Snacking Launch

Teamed up with an Art Director (Matt Olson) to create lifestyle imagery for a new addition to the Hillshire portfolio of products. Our boundaries lived inside of the manifesto: “Welcome to a new level of snacking with eight varieties of chef-curated snacks in unique flavor combinations. With real ingredients, interesting pairings and packaged to be enjoyed on the go, this is inspired snacking. A snack above.” Initially, the brand voice was to take on a Tina Fey "mom" feel. But, as we worked together and created simplified ideas with stronger (and less) copy, we aimed for something between Tina Fey and a PG-rated Mila Kunis from the film 'Bad Moms'.

Project Roles
Copywriter
Company
Young & Rubicam
Skills
Art Direction, Copywriting
Media
Advertising
Project Industries
Packaged Goods
Hillshire Snacking Launch
Hillshire Snacking Launch
Hillshire Snacking Launch
Hillshire Snacking Launch