Los Angeles Lakers - #IAMLA Campaign

Developed, produced, directed and post-produced over 33 customized social pieces for the LA Lakers, resulting in 186 million impressions, 17 million engagements and over 300,000 new followers across Twitter and Instagram. Tasked with taking "your fathers team", the Los Angeles Lakers and reconnecting them with the youth of LA, we created the #IAMLA campaign. A case study, exists on the link below.

Project Roles
Content Producer, Creative Director, Post Producer, Writer
Los Angeles Lakers
Creative Direction, Managing Budgets, Post-Production, Producing
Motion Graphics, Social Media Content
Project Industries
Media, Sports
Los Angeles Lakers - #IAMLA Campaign