Los Angeles Lakers - #IAMLA Campaign
Developed, produced, directed and post-produced over 33 customized social pieces for the LA Lakers, resulting in 186 million impressions, 17 million engagements and over 300,000 new followers across Twitter and Instagram. Tasked with taking "your fathers team", the Los Angeles Lakers and reconnecting them with the youth of LA, we created the #IAMLA campaign. A case study, exists on the link below.
- Project Roles
- Content Producer, Creative Director, Post Producer, Writer
- Company
- Los Angeles Lakers
- Skills
- Creative Direction, Managing Budgets, Post-Production, Producing
- Media
- Motion Graphics, Social Media Content
- Project Industries
- Media, Sports
