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FairPoint Communications

FairPoint is a local telecom in Northern New England (Maine, Vermont, and New Hampshire). At the time we started working with them, they were recovering from difficult times, and eager to start anew. In a short time we had several innovative campaigns that played off the frustrations many people have with their telecoms: they get a great introductory rate, and then watch as their bills skyrocket. The first of our campaigns took this on directly with a 4 year price lock

Project Roles
Copywriter
Company
FairPoint Communications
Skills
Copywriting
Media
Advertising, Branded Content, Commercials - Broadcast, Commercials - Radio, Commercials - Video, E-commerce Platforms, Websites
Project Industries
Advertising
FairPoint Communications