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Verizon Experiential

Verizon was given a large imprint in the Consol Energy Center, home of the Pittsburgh Penguins. Our assignment included building the space itself, fan interactions during the game, and pre-game radio spots. The Fan Zone itself had two key components: 1. The Verizon Slapshot Challenge — Fans were given the opportunity to shoot a puck, and a radar showed how fast it was. The activation would also automatically build a .gif which could be shared by SMS, Facebook, or Twitter.

Project Roles
Conceptual, Content, Copywriting, Digital, Experiential, Interactive, PowerPoint, Radio, Social, Sports, Technology
Advertising, Branded Content, Commercials - Radio, Events, GIFs, Interactive Installations, Social Media Content
Project Industries
Advertising, Entertainment, Sports
Verizon Experiential
Verizon Experiential
Verizon Experiential