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Verizon Experiential

Verizon was given a large imprint in the Consol Energy Center, home of the Pittsburgh Penguins. Our assignment included building the space itself, fan interactions during the game, and pre-game radio spots. The Fan Zone itself had two key components: 1. The Verizon Slapshot Challenge — Fans were given the opportunity to shoot a puck, and a radar showed how fast it was. The activation would also automatically build a .gif which could be shared by SMS, Facebook, or Twitter.

Project Roles
Copywriter
Company
Momentum
Skills
Conceptual, Content, Copywriting, Digital, Experiential, Interactive, PowerPoint, Radio, Social, Sports, Technology
Media
Advertising, Branded Content, Commercials - Radio, Events, GIFs, Interactive Installations, Social Media Content
Project Industries
Advertising, Entertainment, Sports
Verizon Experiential
Verizon Experiential
Verizon Experiential
Collaborators