Verizon was given a large imprint in the Consol Energy Center, home of the Pittsburgh Penguins. Our assignment included building the space itself, fan interactions during the game, and pre-game radio spots. The Fan Zone itself had two key components:
1. The Verizon Slapshot Challenge — Fans were given the opportunity to shoot a puck, and a radar showed how fast it was. The activation would also automatically build a .gif which could be shared by SMS, Facebook, or Twitter.
- Project Roles
- Conceptual, Content, Copywriting, Digital, Experiential, Interactive, PowerPoint, Radio, Social, Sports, Technology
- Advertising, Branded Content, Commercials - Radio, Events, GIFs, Interactive Installations, Social Media Content
- Project Industries
- Advertising, Entertainment, Sports