Local Roots has spent the past decade working with farmers, artisans, and neighborhoods to make good food accessible, sustainable and fun. Initially created as a CSA, the company has grown to host classes, festivals, supper clubs, and farm visits.
For this project I was the sole designer and I worked directly with founder/director Wen-Jay Ying. We determined the values and goals of the company and decided to start fresh with a completely new aesthetic.
The logo is a representation of agriculture and urban communities locked in harmony. It is also a clever nod to produce stickers. Local Roots is a vibrant, bold, fun and oddly practical company and the new branding is a perfect reflection of this.
- Project Roles
- Designer, Creative Director
- Local Roots
- Adobe Photoshop, Design, Digital, Adobe Illustrator, Brand Strategy, Creative Direction
- Branding, Brand Identity
- Project Industries