The brief was to create a pop-up installation to kick off a partnership between Target and Marimekko at New York’s iconic High Line. I worked closely with Mother New York to concept develop and execute this exciting opportunity.
For four days leading up to the release of the Marimekko for Target collection, three disruptive architectural forms were dropped in the existing structure of the iconic High Line. Each form was a different immersive sensory installation in which visitors were completely immersed in a Marimekko for Target patterned world.
The playful moments inside the activations could be shared across their social channels and the large scale High Line takeover resulted in inherently shareable moments visible from all corners of the Meatpacking District.
- Project Roles
- Architect, Art Director
- 3D, Environmental, Experiential, Interactive
- Architecture, Interactive Installations
- Project Industries