Vince Staples Complex Cover

Building on their print legacy, Complex Media reformatted their magazine into an interview video series. I art directed the shoot with rapper Vince Staples, developing the concept of Vince as a level-headed hermit, maintaining his composure in peace as the world descended into chaos around him.
I provided mood/tonal references for the cover image & main video, submitted 4 varying mockups of the cover image, and pitched video scenarios for use as supporting promo material displayed in ads across the Complex Media network. I worked within Old Spice brand guidelines for the ads on site & social.

On set, I ensured the shotlist was executed, assisted with prop setup, directed Vince and coordinated with the video director Tyler Yee & photographer Tim Saccenti to achieve the final product.