Syfy Audio Branding
As the Music Producer, I worked closely with Trollback & Company’s CCO to create mnemonic variations, branded sound and original music that exists across multiple platforms including VOD, OTT, original programming, films, social media, podcasts, apps and connected home devices (i.e. Amazon Echo, Google Home, etc). The final delivery consisted of a sonic brand strategy, audio logo mnemonic, original score, toolbox and music guidelines.
For this branding project, I had multiple roles.
- Strategy for SYFY’s sonic approach
- Supervised the composers and sound designers, providing them with creative direction and client feedback
- Created an created an audio toolbox of SFX to be used in promos, trailers and digital video content for SYFY WIRE
- Contributed to the curation of genre-specific playlists that were used to inspire on-brand music licensing
- Mixed and edited audio according to broadcast and internet standards