Check out the 50 People & Companies Inspiring the WNW Community Right Now. Did your favorites make the list?

×
Virgin Samoa Airlines: Tatau

This idea was originally produced for Polynesian Blue Airlines and was adored so much that they decided to use it as a main design feature in the new rebrand, Virgin Samoa. Virgin Samoa is a joint venture with Virgin Australia and the Government of Samoa. They wanted to prove that they have the Samoan spirit at the heart of the airline. To do this we commissioned Samoan master tattooist, Tuifa’asisina Tulouena Sua to create a custom tattoo to place on the engine of the aircraft, just like the traditional tattoos, or pe’a, in Samoan culture. Because of the tatau’s status in the community we were conscious to execute this idea with sensitivity and respect. The tatau design has been fully incorporated into the Virgin Samoa brand and is featured on the plane, uniforms and in airport lounges.

Project Roles
Art Director, Designer
Skills
Art Direction, Design, National / International
Media
3D Illustrations, Advertising, Concept Art, Packaging, Presentations, Products - Physical, Retail Designs, Tattoos, Apparel
Project Industries
Travel/Tourism
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau
Virgin Samoa Airlines: Tatau