7UP: Feels Good To Be You
7UP (global) wanted to refresh their brand and stay true to their free spirit heritage. So, the Feels Good to be You campaign was born.
In a massive collaboration with 7UP, BBDO and Vice I hunted down, wrote scripts and concepted ideas for people out there doing their thing just because it feels good, not for the fame.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Creative Direction, Social, Wrangling - Celebrities, Wrangling - Creatives, National / International
- Branded Content, Scripted TV, Advertising, Social Media Content
- Project Industries
- Advertising, Packaged Goods