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7UP: Feels Good To Be You

7UP (global) wanted to refresh their brand and stay true to their free spirit heritage. So, the Feels Good to be You campaign was born. In a massive collaboration with 7UP, BBDO and Vice I hunted down, wrote scripts and concepted ideas for people out there doing their thing just because it feels good, not for the fame.

Project Roles
Art Director, Creative Director
Art Direction, Conceptual, Creative Direction, Social, Wrangling - Celebrities, Wrangling - Creatives, National / International
Branded Content, Scripted TV, Advertising, Social Media Content
Project Industries
Advertising, Packaged Goods
7UP: Feels Good To Be You
7UP: Feels Good To Be You
7UP: Feels Good To Be You