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Friskies' Haus of Bacon at SXSW

When Friskies wanted to tap into the Internet's obsession with cat videos, my team and I helped the Purina brand achieve that through a series of unique activations at SXSW. Among them was Friskies' Haus of Bacon—an activation to support the launch of a new bacon-flavored cat food. This unique art gallery experience featured five celebrity cats and their portraits made of, well, bacon. With lines around the block, the event was one of the most talked about at SXSW and successfully met our objective to get the brand in culture. I was the conceptual lead on the project and oversaw the creative development of the activation and the content that supported it.

Project Roles
Copywriter, Creative Director
Skills
Conceptual, Copywriting, Creative Direction, Experiential
Media
Events, Social Media Content
Friskies' Haus of Bacon at SXSW
Friskies' Haus of Bacon at SXSW
Friskies' Haus of Bacon at SXSW