AHAVA packaging design

Ahava is a beauty company headquartered in Israel, with a product-focus on the mud and minerals from the Dead Sea. Process: Brief: Create a hero product to stand out on shelf within an existing core product line of cream-colored packaging, and remain on brand. The 30 ml serum for face was the first product that launched, followed by the creation of the body serum and eye serum. The gradation of color indicates a transition from the core packaging (cream) to something new (chocolate brown). It also implies “radiance” which is one of the key benefits of the product. A pearlized finish was included to further convey radiance. I traveled to the glass bottle manufacturer in China to create color standards. Dead Sea Osmoter Concentrate was the #1 selling product upon launch and continues to be one of Ahava’s top sellers.