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The Intel Experience at Best Buy

We created and implemented a brand new store within a store concept for Intel, to highlight the product within the product, and the potential of technology inside. We started from concept to execution, building and designing not only the space itself, but also the content. From augmented reality, to 3D printing, to an interactive music video experience we created a new world for Intel at retail. I also led design and prototype for the Animated Table project which created a uniquely flexible next generation retail environment. The touch enabled two level display allowed products to be featured in a dynamic way and allowed future developers an easy-to-update, flexible solution for marketing products. Our first collaboration with Grammy winning recording artist NE-YO allowed us to show off 2 in 1 ultrabooks in a way that appealed to an entirely new generation - using sound and video and interaction to encourage participation with the product itself.

Project Roles
Art Director, Creative Director
Arc Worldwide
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Interactive
Advertising, Retail Designs
Project Industries
Advertising, Retail, Software
The Intel Experience at Best Buy