We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
(RED)

Integrated campaign for the US launch of (RED), the project to end AIDS in Africa, led by Bono and Bobby Shriver. The campaign went on to generate $58m a year after launch.

Project Roles
Copywriter
Company
Modernista! (Boston)
Skills
Copywriting
Media
Advertising, Commercials - Broadcast, Commercials - Video, Magazines, Social Media Content, Websites
Project Industries
Advertising, Lifestyle, International
(RED)
(RED)
(RED)
(RED)