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(RED)
Integrated campaign for the US launch of (RED), the project to end AIDS in Africa, led by Bono and Bobby Shriver. The campaign went on to generate $58m a year after launch.
- Project Roles
- Copywriter
- Company
- Modernista! (Boston)
- Skills
- Copywriting
- Media
- Advertising, Commercials - Broadcast, Commercials - Video, Magazines, Social Media Content, Websites
- Project Industries
- Advertising, Lifestyle, International
