(Explain Our Whole Entire Company)
Brainly, the world's largest social-learning network, entered the U.S. market with zero brand recognition, and risked being sunk from the outset by American suspicions of Eastern-European technology companies. So Brainly asked me to help build a companion site to explain their product to parents and teachers while also packaging Brainly as an ideal workplace for top-tier tech talent. My approach was to listen carefully, write perfectly, and never compromise the brand.
- Project Roles
- Content Producer, Copywriter
- Copywriting, User Behavior Research
- Editorial Writings, Social Media Copy, UX Designs
- Project Industries