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Maryland Highway Safety #dontbeTHATdriver

In an effort to cut down on distracted, aggressive, and impaired driving and encourage vehicle safety in general, our team partnered with Maryland Highway Safety to develop an evergreen social campaign. We created a set of humorous and lighthearted posts that showcase some ridiculous driving behaviors on the road that we see time and time again, reminding those behind the wheel "dontbeTHATdriver". I worked as the creative director and joint art director alongside of an additional art director, illustrator, and strategist to develop the campaign.

Project Roles
Art Director, Creative Director
Company
Maryland Highway Safety
Skills
Art Direction, Conceptual, Content, Creative Direction, Social, Strategy
Media
Branded Content, GIFs, Illustrations, Social Media Content, Typography
Project Industries
Automotive
Maryland Highway Safety #dontbeTHATdriver
Maryland Highway Safety #dontbeTHATdriver
Maryland Highway Safety #dontbeTHATdriver