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App Feasibility Study

Client wanted to know how to position his food app. I researched market and advised him that (1) every similar app had failed (2) people do not search for food the way app assumed they do (3) it would be best to monetize app based on consumer not artisan food producer.

Project Roles
Copywriting, User Behavior Research
Brand Guidelines
Project Industries
Packaged Goods
App Feasibility Study