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Name Your Prank

Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance. Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories. In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.

Project Roles
Art Director, Creative Director, Designer
Arnold Worldwide
Art Direction, Conceptual, Creative Direction, Design
Name Your Prank