Name Your Prank
Progressive is known for covering everything from homes, cars, and even dogs. Because of that we saw a great opportunity to empower people with a new line extension: April Fool’s Insurance.
Name Your Prank enabled users to create fake, yet credible-looking news story all about themselves. With 27 customizable stories each from a phony publication, users’ shared articles were indistinguishable from real news stories.
In only 1 & 1/2 days, the website registered more than 60,000 unique users and than 400,000 stories generated.
- Project Roles
- Art Director, Creative Director, Designer
- Arnold Worldwide
- Art Direction, Conceptual, Creative Direction, Design