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Kashi: Snacker Pride

Many people crave sweets but regret their snacking choices. Kashi’s granola bars give snackers the best of both worlds: they’re satisfyingly sweet but also healthy. We created the Proud Sweet Snacker Movement to spread the word about guilt-free sweet snacking. Each member of Kashi’s core audience received a direct mail piece with a movement manifesto, themed bumper stickers, and a sample granola bar. The direct mail pointed to a microsite where proud sweet snackers could join the movement, download coupons, and share with friends.

Project Roles
Copywriter
Company
Amazon Advertising
Skills
Conceptual, Copywriting
Media
Advertising, Manifestos, Websites
Project Industries
Packaged Goods
Kashi: Snacker Pride
Kashi: Snacker Pride
Kashi: Snacker Pride
Kashi: Snacker Pride
Kashi: Snacker Pride
Kashi: Snacker Pride