Current TV: Sony Promos

One third of Current TV’s programming was submitted by viewers. Sony wanted this content to be created using their equipment. We partnered with Sony to create a series of videos to teach helpful production techniques to budding filmmakers. The videos contain deliberately unsubtle Sony product placement. Viewers were pointed to Current TV’s website, where they could learn more about how to make and submit a video.

Project Roles
Content Producer, Copywriter
Current TV
Conceptual, Copywriting, Producing
Advertising, Branded Content, Commercials - Video
Project Industries
Advertising, Media, Technology