In 2015, Peet’s was ready to launch an updated look and voice. During my year and a half there, I concepted and wrote for multiple seasons and initiatives, ensuring a consistent voice across all channels: retail, online, CPG, and b2b. Here are some of my favorite pieces.
- Project Roles
- Content Producer, Copywriter
- Peet's Coffee
- Conceptual, Content, Copywriting
- Advertising, Websites, Wireframes
- Project Industries
- Beverage, Packaged Goods, Retail