Hershey’s Cookie Layer Crunch

In February, Hershey’s launching their new candy bar, Cookie Layer Crunch. Our challenge was to create a TV commercial and social content that introduced the new product. Working with copywriter, Laura Linthicum, we concepted the product-focused TV spot to introduce the candy and created looping animations to be utilized on social media. We worked with Brand New School on the 3D production that took kaleidoscope visual cues and created a dynamic world of full of Cookie Layer Crunch elements.