As Creative Director, I worked with Intersection to help launch LinkNYC, the largest and fastest public WiFi network in the world.
We knew it wasn't enough to just say "connect" and echo the message of every telecom company out there. Link kiosks will get NYC connected free and faster. Messages first appeared on their social channels using NYC icons to create excitement for the launch.
In beta, more to come as kiosks continue to appear all over the city. Winner of Ad Age & Creativity/A-List Innovation Products to Watch, April 2017.
- Project Roles
- Copywriter, Creative Director
- Google Sidewalk Labs
- Copywriting, Creative Direction
- Social Media Content
- Project Industries