Panaewa Rainforest Zoo
This project started as a simple icon design brief. But with a lack of branding and marketing, the small zoo could obviously benefit from a lot more than just a set of icons. I decided to further expand the original brief into a pamphlet design, and later started developing a better UX strategy to funnel toward ticket sales, rather than donations.
- Project Roles
- Designer, Illustrator, Typographer
- Adobe Illustrator, Adobe InDesign
- Icons, Typography, Wayfinding
- Project Industries
- Education, Entertainment, International, Non-Profit, Travel/Tourism