Persol 649 Series

Persol approached my team looking for content creation to showcase their iconic 649 series and that would encourage community engagement on their social networks. I came up with a concept that created a visual narrative modernizing the pulp film noir debonaire detective lifestyle that we felt the Persol audience identified with.

I led my team to expand the initial concept to cover various scenes for each of the different 649 products and make it into a comprehensive story viewers could follow online. I interviewed various photographers and prop stylists to find the right fit and worked closely with both to prep for the shoot day. On set I was hands on to dress each shot and come up with contained cinemagraph motion pieces. Afterwards I handled all the post production with a retoucher and monitored the posting across Persol's social media.