Oakley #CantStop

As a means to bridge the gap between professional athletes and the everyday joe my team and I at Kettle added a crucial element to the #CantStop Oakley campaign that featured non-professional athletes who hold the same 'never-say-die' attitude that is true to Oakley's brand. To show this authentic angle we follow the unstoppable stories of two separate athletes, Ayesha McGowan - an all star cyclist and Michele Gonzalez - a marathon runner, veteran, and mother.

For this project I was involved every step of the way - from the initial concept boards, visual art direction for internal and client meetings, sourcing the talent, interviewing the athletes, pre-production scene scouting, on-set direction, editing and post implementation across multiple platforms and various mediums. In total we delivered a rounded package that touched upon social, digital and e-commence platforms along with stirring the conversation of what a sponsored athlete should look like.