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Outlook.com was not just a reboot of Hotmail.com, but a reconsideration of how email actually works. Our task was to create awareness around a product that was essentially free, and generate interest to get folks to move from services like Gmail. The insight was that email had remained essentially unchanged in a decade. Our campaign was a high energy effort to show people that there was a better way to email.

Project Roles
Creative Director
Creative Direction
Commercials - Broadcast